Thursday, June 6, 2013

Mundane Cheerios ad makes interracial couples an issue

I just can't believe that this type of story is actually in the news in the United States in the year 2013. 

Although I'd like to think the people who reacted negatively to seeing a biracial couple in a national television commercial represent a tiny sliver of a percentage, I fear there is enough evidence that a substantial amount of racial animosity exists just below the surface, and the anonymity of the Internet allows it to rear its ugly head. Scenarios involving a Black man and a White woman seem to particularly set people off.

A story from AP Mobile:

Cheerios stands by TV ad showing mixed-race family

thumbnailNEW YORK (AP) - A mom sits at her kitchen table writing something down when her grade schooler saunters up with a big box of Cheerios. "Mom," says the girl. "Yes, honey?" mom responds. "Dad told me Cheerios is good for your heart. Is that true?" Mom glances at the box, noting that it says the whole-grain oats inside are "heart healthy." Cut to dad napping on the living room couch...

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2 comments:

  1. It's almost as if bland Cheerios couldn't have planned this any better. They are now relevant again and have people talking about them.

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    Replies
    1. So it's damned if you do and damned if you don't. If you don't depict realistic couples commonly found today, you're behind the times, but if you do, then you're calculatedly stoking (or coaxing out) racist animosity in order to make a profit?

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